Data Science for Business

Beginner 2 days Course only


This course is designed for business users with little scientific background who want to take their data analysis skills to the next level. Participants will learn how to turn customer data into actionable insights to improve business outcomes. From customer segmentation to product recommendations, participants will gain a comprehensive understanding of data analytics techniques that can be applied immediately to their business. With real-world examples, hands-on exercises guided by expert instructor, this course is the perfect opportunity for business users to transform their data into a competitive advantage.

Upon completion of this course, participants will:

  • Be able to understand the basics of business data analytics and how data can be analyzed and interpreted through an analytics platform.
  • Have a good understanding of concepts on customer segmentation, predicting customer churn, calculating customer lifetime value (CLV), detecting anomalies in customer data, forecast potential future sales using historical data, recommend products to customers based on their behavior and preferences and improve customer engagement and loyalty.
  • Leave the course with a comprehensive understanding of how to use analytics platform to analyze and interpret business data, and will be equipped with the knowledge on how to turn customer data into a competitive advantage for their business.

Audience Profile

This course is suitable for individuals with basic understanding of business and data concepts, no prior programming experience is required.


Introduction to Data Science for Business
Customer Segmentation (CS)
Churn Prediction (CP)
Customer Lifetime Value (CLV) Prediction
Anomaly Detection (AD)
Time Series Forecasting (TSF)
Product Recommendation (PR)
Review and Summary


Optional certification available


2 - 3 Aug 2023
2 Days
11 - 12 Oct 2023
2 Days
6 - 7 Dec 2023
2 Days


At this juncture, all classes for this course will be carried out virtually. The face-to-face option will be made available in the future.
We reserve the right to cancel or reschedule any training session. In the event of a cancellation or if you are unable to attend a rescheduled training session, we may choose to refund all of your paid fees or credit such amounts towards the next available training session.
You may request to have your training rescheduled to a later date, provided that you have notified us at least 10 working days prior to the training. Course fees will not be refunded if you notify us in less than 10 working days, or do not show up on the day of the training.
If are you unable to attend, you may designate a representative from your organization to attend prior to the commencement of the training at no additional cost.
You may cancel your training and get refunded, subject to conditions. Course fees paid shall be refunded strictly on the basis that you have notified us at least 10 working days prior to the training. No refunds will be made if you give notice in less than 10 working days.
Yes, please contact us here ( if you would like to request for a private class or in-house training arrangement for this course.
Yes, this course is HRD Corp (Human Resource Development Corp of Malaysia) claimable. Please contact us here ( if you would like to utilize your HRD Corp levy (instead of paying in cash) for this course.
Data Science for Business