This course will enable participants to learn the foundation of E-Commerce for Business-to-Consumer (B2C), providing them with an overview on the 7 fundamental elements of a successful E-Commerce strategy, what it takes to create an effective strategy and how to implement the strategy to attract more customers and business online.
Target Audience
Business managers, executives or anyone who is looking to learn the fundamentals of E-Commerce and build an E-Commerce strategy. No prerequisite is required but some basic digital knowledge would be helpful.
Optional certification available